Jeff Walker has literally transformed the way stuff is sold online.

Back in the old days before he started teaching his "Product Launch Formula", almost no one in the online entrepreneurial world talked about "product launches" and the idea of a "million dollar day" seemed almost ludicrous. But now, in the post-Product Launch Formula world, the million dollar (and multi-million dollar) launches don't even raise an eyebrow. They're really nice, but they've become almost routine.

The "hidden secret" that many people miss when they watch these product launches is that it's a relationship-based process. The secret sauce that makes the Product Launch Formula work is that you build an strong bond with your prospects before you ever ask for sale.

Jeff has now taught thousands of students (who operate in hundreds of niches), and they've now generated more than $300 million in sales. Along the way, he's continued to hone his craft - one of Jeff's recent personal launches did $1.1 million in sales in the first hour, and almost $4 million in the first 36 hours.

Jeff has helped lots of other famous marketers, speakers, authors, and trainers... however, he gets even more excited by his many not-so-famous students who have had huge success in all kinds of niches... from massage therapy, to horse ballet, to pet first aid, to learning guitar.